About

JBL CAMPUS + HBCU SOUND SESSIONS

JBL® Launches Mentor Program for HBCU Students and Partners with Culture Creators for Campus SoundSessions

January 24th – April 6th, 2021

JBL executives, music experts and engineers will connect with future leaders throughout six sessions, leading into the first-ever JBL Campus Scholarship.

JBL Campus SoundSessions in partnership with Culture Creators to provide more opportunities for minority students who aspire to work in music production, marketing, business, technology or engineering. The mentor program launched to address the challenges minorities face in the workforce by introducing them to professionals who work behind the scenes and at the corporate levels of the music and audio industries. With diversity at the core of JBL’s culture, JBL chose to work alongside Culture Creators, an organization created to amplify the contributions of individuals who have shaped the world’s view of Black culture by providing a platform that engages and celebrates their accomplishments. Starting this month, select HBCU students will have the unique opportunity to learn directly from JBL executives, engineers and music industry changemakers for a chance to win a $25k scholarship toward their education.

The JBL Campus SoundSessions are a curated set of six intimate, educational conversations that provide career insights from JBL executives and influential music industry speakers. These sessions are designed to give students a platform to ask questions, hear personal stories of growth and challenges, and expand their professional network. Accepted students who virtually attend all six of the 60-90-minute SoundSessions from January through April 2021 will receive an official certificate of completion to cite on their CV and the eligibility to apply to $50k in JBL SoundScholarships via a business case study competition.

SESSION DATES

Tuesday, January 26th - 5:30PM PT/ 8:30PM ET

Mentor Moments

Industry leaders discuss the role mentorship has played in their success and provide key advice to students.

Guest Speaker: 

Adrienne Lofton, Vice President | North America Marketing, NIKE

Moderator:

Dre Martin, Founder of HBCUNight

Wednesday, February 10th - 5:30PM PT/ 8:30PM ET

Black Music Matters

Black Music Matters- Exploring the process and evolution of cultural moments narrated through music and its impact globally.

Guest Speakers:

Ryan Press, President, A&R, Warner Chappell Publishing

Natina Nimene, SVP Urban Promotions and Artist Relations, Def Jam Records

Valeisha Butterfield-Jones, Chief Diversity & Inclusion Officer, The Recording Academy

Wednesday, February 24th - 5:30PM PT/ 8:30pm ET

Ride Along

How sound and audio quality impact automotive design and its influence on music production.

Guest Speakers:

KOSINE Producer from TheInternz

Royce Channey, Design Director, HUEMEN

Iman Jefferson, External Communications, Cadillac, GMC and Buick at General Motors

Jigar “Jay” Kapadia is a Lead Sound Design Engineer at General Motors

Moderator:

Eddie Blackmon, VP of A&R Kobalt Music

Wednesday, March 10th - 5:30PM PT/ 8:30PM ET

Get Into the Mix

Deep dive into women in music, engineering and the importance of closing the gender gap in music.

Guest Speaker(s):

Tayla Parx,  Singer/Producer/Songwriter

Ebonie Smith, Engineer & Founder, GenderAmplified,

Producer, TrakGirl

Whitney Gayle-Benta, Spotify (HBCU)

Moderator:

Jennifer Drake, Sony/ATV

Wednesday, March 24th - 5:30PM PT/ 8:30PM ET

Quantum Sounds

Quantum Sounds-the sound of the game – From video gaming to sports, the creative engineering involved in developing sound.

Guest Speaker(s):

Heather Gilmore, 100Thieves

Tuma Basa, Youtube Music

Amira Virgil, GAMER

Moderator:

Dante Simpson, Co-Founder, Chief Marketing Officer – ESPAT Media

Tuesday, April 6th - 5:30 PM PT/8:30 PM ET

Legend Tales

Fire-side chat + Q&A with JBL Ambassador Quincy Jones on his career journey, keys for success, and the next generation of music needs in future creatives.

Guest Speaker:

Quincy Jones

Moderator: Dyana Williams, Influence Entertainment, Celebrity Media Coach and radio personality

DON’T MISS OUT!

SPEAKERS INCLUDE EXECUTIVES FROM

NIKE

DEF JAM RECORDS

THEINTERNZ

AND MORE TO COME! STAY TUNED FOR UPDATES. 

INSTAGRAM.COM/THECULTURECREATORS

About
About
"We can always kind of be average and do what’s normal. I’m not in this to do what’s normal."
KOBE BRYANT / NBA LEGEND
About

SCHOOLS REPRESENTED

UAB
STILLMAN COLLEGE
TALLADEGA COLLEGE
MILES COLLEGE
LAWSON STATE COMMUNITY COLLEGE – BIRMINGHAM
ALABAMA STATE UNIVERSITY
ALABAMA A&M UNIVERSITY
TUSKEGEE UNIVERSITY
UNIVERSITY OF ALABAMA
SHELTON STATE COMMUNITY COLLEGE
GADSDEN STATE COMMUNITY COLLEGE
CONCORDIA COLLEGE
H COUNCILL TRENHOLM STATE COMMUNITY COLLEGE
OAKWOOD UNIVERSITY
JF DRAKE STATE COMMUNITY & TECH
BISHOP STATE COMMUNITY COLLEGE

MOREHOUSE COLLEGE
CLARK ATLANTA UNIVERSITY
SPELMAN COLLEGE
FORT VALLEY STATE
ALBANY STATE UNIVERSITY

RUST COLLEGE
MISSISSIPPI VALLEY STATE UNIVERSITY
TOUGALOO COLLEGE
JACKSON STATE UNIVERSITY
COAHOMA COMMUNITY COLLEGE

LANE COLLEGE
MEHARRY MEDICAL COLLEGE
TENNESSEE STATE UNIVERSITY
FISK UNIVERSITY
AMERICAN BAPTIST COLLEGE
LE MOYNE OWEN COLLEGE
MEMPHIS STATE UNIVERSITY

We would love to hear from you. Please reach out here for all general, media, press and partnership inquiries.